Ordering takes about three minutes. You give us the first name of your villain and one line about what they did, then pick a villain type. Within six days an elderly practitioner performs the full 打小人 ritual at the stalls under the Canal Road Flyover in Hong Kong, we film all of it, and the footage arrives by email. This page covers how to order villain hitting online: what to prepare, how the money and the timing work, what lands in your inbox, and what we refuse to accept.
What you need before you order
The form asks for three things, and you probably already have all of them.
The first name. Just the first name. If your villain answers to Karen, we work with Karen. The name gets written onto a paper effigy during the ritual and deleted from our records after delivery.
The villain type. Toxic boss, backstabber, romantic rival, or money blocker. Pick the closest fit. Nobody’s situation maps onto four categories, and it does not need to. The category gives the practitioner a frame. Your one line does the rest.
The one-line grievance. The practitioner reads this out loud at the stall, on camera, before the beating starts. Write the sentence you have been muttering for months. “Kevin promoted his golf partner over me twice” carries better at a windy stall than four sentences of context. Short lines land when spoken over incense. Long ones wander.
That is the whole intake. No account, no photographs, no backstory.
How the order flow works
The order form is the online version of the registration slip you would fill in at a stall. You order a villain hitting ritual online, enter those three details, and pay US$15 through Stripe. One payment. Nothing recurring.
We batch orders into one or two filming sessions each week. The practitioner works through the batch at her stall under the Canal Road Flyover, the stretch between Causeway Bay and Wan Chai that locals call Goose Neck Bridge. We pay her full rate for every ritual before the business takes anything. That was the first rule I set up, and it has not moved.
Two deadlines govern everything after payment. We film within six days of your order, or we refund you. After filming, we send your video within 72 hours. You can read the step-by-step version on the how it works page.
What arrives in your inbox
Three files.
The full uncut ritual, 8 to 12 minutes. The camera runs from the first stick of incense to the last throw of the moon blocks. The practitioner lights incense and red candles and calls the deities to witness. She writes your villain’s first name onto the paper effigy and reads your grievance out loud. She passes the papers through the flame. Then the beating, with her shoe, and it goes on longer than most people expect. She feeds the effigy to a paper White Tiger whose mouth she smears with pork fat, then burns it. She scatters rice and five-colour beans to settle the grievance, then burns gold paper and asks for benefactors. At the end she throws two crescent moon blocks on the pavement. One flat side up and one round side up means yes. They land how they land, and the result stays in the video either way. We covered what each of the eight movements means in what da siu yan actually is.
The 30-second vertical cut. Captioned and cropped for a phone screen. It covers the beating and the fire, and you can post it without editing anything.
The photo of the ashes. One photograph of what remains after the burning. What you do with it is up to you.
You name them. She beats them. You get the video.
What we refuse
First names only. We accept nothing that could point to a findable person, which rules out surnames and photographs. We refuse public figures too, however deserving your case sounds. If your villain is famous, the answer stays no.
The reasoning is short. A first name gives the practitioner something to say and gives no one else anything to find. Your worst year at work should stay a grievance on a slip of paper. We use the name during the ritual and delete it after delivery, so the paper trail ends where the paper does.
Some of the aunties at the bridge have been taking slips like these for decades. We wrote about them in meet the aunties of Canal Road Flyover. The woman who films for us reads thousands of grievances a year and remembers none of your details. That is the level of discretion the format buys you.
The refund rule
If we cannot film your ritual within six days of your order, we refund you. We never reschedule. Filming happens once or twice a week, so an order either makes a session inside the window or it misses. When it misses, we send the money back the same way it came in. I would rather refund a week of orders than hold your money against a date I cannot promise.
The 72-hour delivery window starts at filming. Six days to film, then up to three more for the video to reach your inbox. Worst case, nine days from order to footage. Usual case, less.
On whether it works
Our FAQ answer has not changed since launch: no idea. The practitioners say the effect starts in about a week. What we can promise is that a woman in her seventies will hit a piece of paper with a shoe on your behalf, and you will have the footage.
Two things surprise people who order expecting a plain curse. The ritual ends in blessing, with gold paper burned and benefactors requested. And it ends in divination, with the moon blocks giving whatever answer they give. The tradition treats the beating as one stage of eight. We went further into the evidence question in is villain hitting real.
Go in person if you can
I keep saying this and I mean it. If you are in Hong Kong, or will be, skip the form. Walk under the Canal Road Flyover between Causeway Bay and Wan Chai, pick a stall, and hand over about HK$50 in cash. No appointment. You stand a metre from the shoe while it happens, and that beats any video we can send. We compared the two options in online versus in person, and the full cost breakdown is in villain hitting prices in Hong Kong.
If you go in early March, expect a queue. Jingzhe, the Awakening of Insects, usually falls on the 5th or 6th, and tradition says the White Tiger wakes and opens its mouth that day. It is the busiest day of the year at the stalls. We wrote about it in Jingzhe, the day of the curse.
The practice sits in Hong Kong’s first intangible cultural heritage inventory, listed in 2014. Time put it on a Best of Asia list back in 2009 as “Best Way to Get It Off Your Chest”. The stalls were there long before this website and will be there after it.
The online service exists for everyone who cannot make the trip. If your villain is in Ohio and so are you, the bridge is a long flight away and the practitioner does not travel. The form is open.